BMS 50 Website

A 2011 Award winning website, the Bristol Motor Speedway website integrated a integrated social experience to give away a gold Mustang during the 50th Anniversary of NASCAR’s fastest half-mile track. The custom software application included an infectious game that attracted more than 100,000 entrants. Fans played a board game to race against time and were awarded extra points for sharing the game on their social networks. A collaboration with BMS, Carl Edwards and Times Digital Group, this campaign was a fun interactive experience that helped celebrate the anniversary of our region’s most popular destination.

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